In the three advertisements presented to me for analysis, various types of advertising techniques have been used to appeal to differing audiences. I will be discussing what observations I have made about these particular advertisements and how they use visual rhetoric to make the product appeal to differing target audiences.

This advertisement for Antonio Federici Gelato is the first advertisement I will be analyzing. In this image, the audience is first presented with recognizable figures of a priest and a nun. Given the namesake of the product, it could be surmised that this is an Italian brand. Knowing also that the center of Catholicism, Vatican city, is in Italy it is easy to see how these images are definitely a part of the culture in which this advertisement exists, and the iconic images used could be instantly recognizable, and even identified with readily, as opposed to their image in a different market. Secondly, after appealing to familiarity of the audience, the advertisers appeal to sexuality. There is a recognizable sexual tension between these figures in their body positioning. People not intimately acquainted do not stand in such close proximity, and the characters depicted even look like they may kiss. Additionally, the models portraying these characters are young, attractive people in dramatic lighting. The woman is even wearing a popular and sexy style of makeup in the shot. All of these factors come together to appeal to an audience of young, image oriented consumers. Additionally the slogan used, "Submit to temptation" adds a bit of comedic irony to the advertisement, but may also appeal to the idea of living in an edgy, against the grain lifestyle that many young image centered people would gravitate to. Young people tend to be rebellious against certain institutions and standards constructed in their lives, and doing something indulgent in the face of responsible spending and health awareness might be easily seen as a temptation, even more so given the dark mysterious, sexy imagery associated with this advertisement.

In this advertisement, the initial image that registers is the relationship established between the gorilla and the man by their poses and facial expressions. These are instantly understood to be representative of the same man, or at least comparisons by their similarities. The slogan "Brings out the human in men"  allows men in the audience to identify with the difference one feels after a needed shave. Many men feel refreshed, clean and attractive after a shave. When unshaven and feling a lack of these qualities, the state is well represented by equating an unshaven man to a gorilla. The man in the photo is older, but he has a finished, dignified appearance, and is dressed sharply. All of these suggest what a man may feel like after a shave, and in this advertisement, it is suggested that a man will feel this way after using the Braun Series 7. This advertisement uses humor in the comparison and a metaphorical reference to familiar feelings to appeal to an audience of men who want to appear dignified, clean and debonaire. 

This advertisement from the World Wildlife Foundation (WWF) appeals to urban and suburban adults, both young and old, by using a familiar cultural icon in the character of Tarzan. People in this audience, who have no frame of reference for identifying with a rainforest need a familiar image to draw them into the content of the advertisement. There is some levity in seeing Tarzan falling out of the trees, but more to the point of the advertisement, there is a visual juxtaposition of lush rainforest, and barren landscape being buldozed. On the barren side, to create emotional appeal, there is a lack of anything built up and dark gray clouds over the land that suggest an ominous, endless destruction with devestating consequences on the horizon. The overall image catches the attention of the audience and draws them into a land and situation that may have otherwise been ignored due to physical distance. Additionally it creates an appeal to the emotions of people on a subconscious level to say that there are terrible things happening in the world that the WWF is in place to stop. The image of falling Tarzan could also be interpreted as a metaphor for the state of impending doom in deforestation.

Each of these ads appeals to a different demographic group, and uses different imagery to do so. They use sexual, emotional and familial appeals to convince their intended audience to sympathize with their message. The association between the message and the product may not be logically linked, but are bridged in a less literal way by attaching emotional context to the product which is intended to persuade consumers of a particular inclination to become interested in and buy those products. Many decisions are influenced emotionally and in this way advertising creates an appeal.